Aveeno Baby Launches Dermexa Moisturising Wash

DID you know that more than half of parents would stop their child from playing with another child displaying an obvious skin condition because they fear it’s contagious?

Sounds shocking, but as parents we do our best to protect our children from harm, not always thinking things through before we act.

The research by Aveeno Baby came as the skincare brand launched their latest product, Dermexa Moisturing Wash.

A self-confessed fan of Aveeno Baby I was delighted to be invited to join celebrity mum Izzy Judd and dermatologist Dr Stefanie Williams to learn more over breakfast.

Not only was it a refreshing change from the school run, it was a chance to quiz the pair on how mums like me and my children could benefit from using the new product.

The launch coincided with National Eczema Week and Izzy – former member of Escala, married to McFly drummer Harry and mum to Kit and Lola – explained how her daughter Lola suffered an outbreak of eczema last year.

An Aveeno Baby ambassador she has now been using the products for three years – and hasn’t looked back.

She acknowledged the pressure felt by parents when it came to taking care of their kids’ skin – over a third surveyed admitted they would be embarrassed about their little one’s appearance during any flare up.

I’ve been using the new Moisturising Wash for a couple of weeks now and have no complaints.

Dr Stefanie also gave a few tips on the day which included applying moisturising cream to damp skin to help lock the moisture in.

Also a warning not to use skin-friendly products like Aveeno, only to go and give your child a bubble bath, which will undo all your hard work!

Shaun the Sheep Movie: Farmageddon – review

Missed having Shaun the Sheep in your life?

Well, fear not, the lovable woolly character is back with a new friend this October.

Returning to the big screen, this time around havoc is caused when a mystery visitor from another galaxy crash lands near Mossy Bottom Farm. And it’s left to Shaun and his pals to ensure the fun-loving alien Lu-La makes it back home.

Obviously their quest is not without mishaps along the way, especially with an overly keen Men In Black style agent hot on their heels.

It’s actually amazing how much fun you can have watching a feature length film with no actual proper words but I guess that’s part of its appeal to all the family.

We were lucky enough to be treated to a preview screening and my biggest fear was that my two-year-old toddler would not want to stay sitting in one place for the duration of the film.

A special visit from the film’s characters at a preview screening

But in the end – after a slightly rocky start when he got a tad anxious about the rather ominous music in the first five minutes – I was only forced to step out once to go and buy some popcorn!

To round up, I think when it comes to productions by Aardman Animations we as viewers expect a certain quality and type of humour – thankfully their latest offering does not disappoint.

Farmageddon hits cinemas October 18. Watch the trailer here.